Design a Better Business by Patrick Van Der Pijl & Justin Lokitz & Lisa Kay Solomon
Author:Patrick Van Der Pijl & Justin Lokitz & Lisa Kay Solomon
Language: eng
Format: epub
Publisher: Wiley
HOW TOYOTA FINANCIAL SERVICES SPURRED CREATIVE GENIUS IN THEIR MIDST
CASE STUDY TOYOTA
TOYOTA FINANCIAL SERVICES & THE BIG IDEAS
In 2012, the Toyota Financial Services (TFS) group, the financial subsidiary of the Toyota Motor Corporation, was under a lot of pressure. Toyota had experienced a substantial number of automotive recalls, and the external business environment was transforming. The CEO, George Borst, knew he needed to transform his business along with the environment.
RAISING THE STAKES
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